The sandwiches give the company new products to compete in a competitive market for chicken. вЂњThey have a ton of flavor,вЂќ Eryn Bennett, manager of culinary and product innovation, said of the pepper. WendyвЂ™s has been working on the product for two years and has tested numerous types of peppers before settling on the habanero pepper. Li noted that hot honey has become increasingly popular of late but noted that it is better on fried chicken.

Spicier food items have been increasingly popular in the fast-food business, driven in part by social media experimentation, and more companies are offering products combining spicy and sweet flavors. WendyвЂ™s is also offering a вЂњHot Honey Dip CupвЂќ for customers вЂњnot ready to commitвЂќ to getting the spicy honey on a sandwich. The Hot Honey Chicken Sandwich, priced at $5.99, features a chicken breast, pepper jack cheese, three strips of bacon, crispy pickle chips and the hot honey sauce on a premium bun. The breakfast sandwich, priced at $3.19, will feature a chicken fillet topped with hot honey and served on a buttermilk biscuit. We are going to play with it and own it and embrace it.вЂќ вЂњIt becomes a painterвЂ™s canvas to build flavor,вЂќ he said.

That makes it a great place to try new flavors. Chicken on its own is вЂњbland,вЂќ John Li, vice president of culinary innovation with WendyвЂ™s, told a group of reporters and bloggers on Wednesday.

Honey butter chicken biscuit